LinkedIn is one of my favourite places to learn something new and grow my network. I browse LinkedIn for over 22 hours a week. It is the largest business-oriented networking platform that is more bent towards professionals. It houses over 500 million members from over 200 countries. A professionally written profile allows you to create an online professional brand that opens doors to new opportunities and connections that you have never seen on any other social media.
LinkedIn is beneficial for intellectuals who are looking for better ways to increase online exposure. In this article, I’ll give you some tips to gain exposure and increase your followers. Stay tuned!
How Can LinkedIn Help You?
So WHY use LinkedIn to get more exposure? What makes this platform different from the other social media platforms? These are my favourite reasons why I believe LinkedIn helps to increase online exposure.
Gain Exposure To Hiring Managers & Recruiters From Different Places
Above 90% of recruiters and hiring-managers use LinkedIn to search and recruit talents. This platform allows you to have a personal online brand that makes you visible to the key decision-makers and recruiters. You never know who can hire you. Love travelling? Several companies sponsor visas and help you with paid relocation if you fit the bill. LinkedIn is the best platform to showcase your skills and get connected to hiring managers from different places.
Grow Your Network & Get Endorsements
LinkedIn is a networking platform and you can have a max of 30,000 1st degree connections. Due to this limit, I’d like you to add only the meaningful connections that bring in some value. You do not want to get stuck with influencers who are looking for followers. Let your connections recommend you and endorse you for the skillset you showcase in your profile. This is extremely powerful in making connections. Build credibility through the endorsements and testimonials your contacts leave on your profile.
Grow Your Email List
For an emerging entrepreneur like you, email is the best way to reach out to your customers. A click on an email is more frequent than in a LinkedIn message. You are in charge of your mailing list and you decide what messages you want to send to your loyal subscribers.
When the users sign up for your newsletter, they already trust you. They are more interested in learning what you have to offer and say in the email. LinkedIn allows you to send 50 messages at a time and you can get a targeted group of users to sign up for your newsletter.
Post Quality Content Regularly
Whether you are a LinkedIn user as a growth marketer, writer, professional, or a company, people would love to feel a connection with you. Forming a bond with like-minded users takes more than just maintaining a professional image. Why be ultra-professional when you can share some funny memes, informative videos, lectures and engage your followers with even more engaging content?
Posting quality content on this platform increases your followers which can be further increased with informative video content. People love video content, product launches, events, and informative video content.
Join Specific Groups
If you are an entrepreneur, I’d strongly recommend you to visit and join specific groups you might be interested in. Joining the groups has its rewards. Groups are the silos of subscribers and prospects. It is not advisable to follow the cold-market approach but you can hit that ‘send an invite’ button and connect with your potential customers. Build a rapport and get quality leads with time. That’s the beauty of it. I personally love creative writers’ groups wherein I can connect with writers from across the planet. Knowledge sharing is a big thing and this is what makes people follow you.
Powerful Hashtags At Your Disposal
Unlike Facebook, LinkedIn offers more sorting options to find like-minded users or prospects that might be willing to try out your product or services. Learn from the influencers and social media marketers. Connect with them, get to know how they work and learn their tactics to increase the followers. Most of the intellectuals are common content marketers who know which particular hashtag to use.
Creating content that is relevant to the particular hashtag makes it even more credible. Users who regularly post content and engage their followers get 33k likes and 2k shares on their posts. Sounds nice? With the proper use of hashtags and relevant content, you can achieve that too!
There is something that I’d recommend you avoid doing. You should refrain from sharing the same content in too many groups. There is a high chance that your audiences are also in other groups you are in, and it is a shame if they meet you in the same groups with the same story.
By applying the above tricks and tips, you can create an excellent LinkedIn marketing strategy that will increase your online exposure whether you are a job seeker, business owner or an emerging entrepreneur. LinkedIn is an untapped ocean of connections and users who would love to do business with you. If you are new to all this, get yourself registered and start your entrepreneurship journey today!